Why work with InfoCentral?
InfoCentral complete solution allows you to keep a complete profile of your customer’s buying habits, trends and preferences because the whole system is integrated ensuring you have a complete customer database with no details slipping through the gaps. We can guarantee this because all details collected through InfoPOS (POS software), ePOS (ERP software) and InfoNews is updated automatically in your database with no need for messy imports and exports.
Key questions our reporting facility can answer:
- What is your ideal customer profile?
- What are the purchasing habits of your customers?
- What is the established lifetime value of a customer?
- What are your conversion rates?
With InfoCentral’s email marketing tools, you will never fall out of touch with your clients and prospects. And because this email marketing software is integrated directly into our systems, managing every aspect of your business has never been easier.
It has never been easier to:
- Assign contacts to a specific group so that marketing can be targeted on a one to one basis
- Extrapolate accurate statistical data to ensure your marketing strategy focuses on qualified prospects
- Establish customer-loyalty programs to gain more repeat business
- Evaluate the effectiveness of your marketing campaigns
Our marketing system allows you to focus your campaigns at only those customers that match your specific criteria. This marketing intelligence ensures you are maximising your return on marketing investment.
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